The Big Idea
An eccentric marathon in the Welsh town of Llanwrtyd Wells that is exactly what it sounds like.
The Story
Runners now compete against horseback riders in an annual marathon across 35 kilometers of a mix of road, trail, and mountainous terrain.
Racers roughing it out.
(Image credit—Reagan Charles Cook)
(Image credit—Reagan Charles Cook)
Logo & Identity
In studying the history and culture of the race, 3 core values emerged—unity, equality, and endurance. Equipped with these, I set to work building out an identity that embodies each.
Unity |
Equality |
Endurance |
Sketch exploration
Digital iteration
The checkered racing pattern (left) is skewed to imply speed, reflect the angled terrain, and convey the offbeat nature of the event. The flower and acorn imagery (right) are pulled from the flora of the race course, where big oak trees and rampant wildflowers make their home.
Race Course
The course itself, where all the action takes place.
Race Bibs
Bibs used to identify participants.
Medals
Every finisher gets a medal, a hard-earned token of their determination and grit.
The medals sport an intricate ornamental pattern inspired by the dense local plant life on the trail. The ridged borders on the podium medals symbolize the hilly course terrain.
Race Manual
Packed with all the necessary info for participants, the race manual is mailed out to racers ahead of the race as part of a welcome package.
The booklet is divided into three sections, a general info section, a section for runners, and one for riders.
These two spirited characters, Bryn (the man) and Bracken (the horse), are derived from the wordmark and symbolize the friendly competition of the event.
(Click to flip through)